I built the AI thatscreened you out.Now I'll help youwin against it.
17+ years inside the GCC's most demanding hiring rooms. 100+ AI deployments across the HR funnel. This is career coaching from the operator who built the system, not the outside.
Two enterprise service lines: Recruitment-as-a-Service with psychometric-verified shortlists in 3 business days, and a full-day AI Masterclass across your HR funnel.
Anam Irfan is the founder of AI by AI, a career services and AI-native HR practice based in Dubai and delivered across the GCC and wider MENA market.
Her career was built inside enterprise HR leadership, across retail, technology, energy, nuclear and construction. That work covered the full talent funnel: workforce planning, sourcing, assessment, executive hiring, performance and organisational change, in markets where hiring standards are unusually demanding and unusually fast.
The second half of that story is AI. Over 100 deployments across sourcing, screening, interviewing, performance and exit, means she has built and configured the same class of systems that now read your application first. She trains enterprise HR teams to run those systems well, and she coaches candidates on what those systems reward.
AI by AI exists at that intersection. One operator, two audiences, and a single point of view: if you understand how the screen works, you can be seen by it.
Track record
Where the experience comes from.
01Enterprise HR leadership, 17+ yearsSenior HR and talent roles across retail, technology, energy, nuclear and construction organisations operating in the UAE, KSA and the wider region.
02100+ AI deployments across the HR funnelSourcing, CV screening, structured interviewing, assessment, performance and exit analytics, built and run inside live talent operations.
03Executive search and shortlistingAI-augmented search with psychometric verification, delivered on a pay-on-placement basis to GCC employers.
04Training and advisoryFull-day AI Masterclasses for HR teams, plus HR technology advisory for organisations moving to AI-native talent operations.
Not just coaching. A career transformation, built on 17 years of knowing exactly how the other side thinks.
Two ways AI by AI helps you answer yes. Recruitment-as-a-Service with psychometric-verified shortlists in 3 business days, and a full-day AI Masterclass across your HR funnel.
Trusted byGCC multinationals · Regional enterprises · Leading local groups
02AI in Onboarding and L&DPre-boarding automation, HR service agents, skills taxonomy, adaptive learning paths.
03AI in Performance and RewardsAI-assisted review cycles, calibration, pay equity analysis, promotion frameworks.
04AI in Engagement and ExitContinuous listening, attrition prediction, AI-led exit interviews, alumni strategy.
Service 02
3
business daysto your fully-interviewed shortlist.
Recruitment as a Service · Managerial level and above
AI-augmented search, human-verified. Role calibration, market mapping, psychometric assessment and a ranked shortlist you can act on. You only pay on placement.
95%Placement success rateCandidates placed and retained, verified across our entire engagement history.
12.5%Of annual total compensationMarket-competitive rate. No hidden fees. No retainer. You only pay on placement.
AIAnalytics and cross-candidate comparisonData-driven ranking across every candidate, not just instinct and a CV stack.
PSYPsychometric assessment includedEvery shortlisted candidate is assessed before they reach your hiring manager.
3BD3 business day turnaroundBrief us Monday. Fully interviewed, ranked shortlist on your desk by Wednesday.
Also available
HR technology advisory.
Selection, integration and rollout support for organisations replacing or upgrading their talent stack, with an operator's view of what actually survives contact with a live HR team.
AI tools are only as good as the HR team behind them. AI by AI makes yours exceptional.
